Product Designer
Naioma Yoga
Naioma is a yoga instructor from São Paulo, Brazil. The brand project was developed on a way to bring the straighs and flow, very important concepts of yoga. Naioma studio doesn't fix just the idea of relaxation, but the concept of changing and flow present in nature beyond the mat.
Branding
Social media
Visual identity
Website
The brand was concept considering the main points of Naioma's personality. Naioma, in person, is practical, direct on the point and very flexible, considering always the mais weakness and straights of her alumns. Considering those points, the keys of the new brand should be:
Energic
The Naioma's classes have many flows and challenges, it can be very energic she considers all the positions in a way the alumns never get bored.
Acessible
All the classes can be taken by every level of yoga, i.e. could be made by every person, new or old in the mat. The instructor always gives a big support in each one.
Simple
Naioma is simple, minimalist, and that characteristic should be on her brand, representing herself as person.
Target
Naioma's audience consists mainly of women, mostly young (between 25-36 years old), who seek a safe space for practicing yoga, along with practical advice and guidance to gain the best benefits from their practice.
Typography
The font was chosen based on the key aspects the brand needs to convey. The rounded shapes reflect a sense of practicality, accessibility, and humanization, aligning with the developed symbol.
The symbol
Equity between mind and body
Infinity symbol: flow state
Circle, which represents the safe space and it is the female representative
Dragon-fly: related to changing, transformation and adaptation, associated to what yoga brings to people
Website project
After all, we decide to create a website, to make the studio better recognized in Searches and where the potential clients could schedule test classes and know more about Naioma's concept.
On the website, people can know about the types of classes, see and schedule the time tables and the system is connected with Naioma's own control, where she receives all the clients data and time classes.
